The content of streaming giants Disney Plus and Hulu will combine into one app, Disney CEO Bob Iger announced on Wednesday, May 10.
The โone-app experienceโ will roll out in the US by the end of 2023, and will be available to users subscribed to both platforms. Disney Plus will also increase its subscription price from the current $10.99 ad-free plan.
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โThe pricing changes weโve already implemented are proven successful, and we plan to set a higher price for our ad-free tier later this year to better reflect the value of our content offerings,โ Iger said on the Disney earnings call.
The CEO also added that the standalone options for the Hulu, ESPN, and Disney Plus bundles will remain on the flagship streaming service.
A Hulu and Disney Plus bundle is already available on the latterโs platform for $9.99 monthly, along with a Disney Plus + ESPN + Hulu bundle with ads for $12.99 a month. However, the bundle plans require users to access each platformโs content on three separate apps.ย
โThis is a logical progression of our DTC [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content resulting in greater audience engagement and ultimately leading to a more unified streaming experience,โ he shared.
Currently, Disney owns 66% of Hulu and plans to purchase its remaining shares by 2024.
The announcement from Disney also mirrors HBO Maxโs recent rebrand as Max, a merge between the content of HBO Max and Discovery Plus that will launch on May 23.
1. Subscribe to a premium Virtual Private Network (VPN) like our top choice: ExpressVPN.
2. Download and install the VPN app or client on your device.
3. Connect to the VPN using your target region.
4. Sign up and subscribe to Hulu.
5. Search, stream, and enjoy !