Zoho One

Zoho bets on centralization to win battle against Hubspot, Salesforce

The hallmark of Zoho’s 10-year-plus journey has been the fact that Zoho has not acquired a single piece of its technology, said LSP. The company has been “building frameworks” for years based on the vision of a fully integrated office in the cloud. This is also the anchor of Zoho’s big bet: that purpose-built technology will integrate faster and work better than Frankenstein-ed technology from acquisition.