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    Through various market forces, particularly around consumer choice and protection, a new form of device discount was invented: the tab. Similar to a loan, you pay it off in increments. So what does the shift in the fine print mean for consumers? It points to a different kind of “locked in” – you are beholden by dollars, not by time.

  • Carriers

    Public Mobile vs Chatr vs Lucky Mobile

    by Mia Nancy Last Updated: January 24, 2020

    Understanding the options available to you when choosing a new mobile carrier is definitely an important part of the decision-making process. In this comparison, we place 3 entry-level or discount carriers side by side to help you decide which carrier will best suit your needs.

  • Lucky Mobile

    Lucky Mobile Review

    by Shawn Gant Last Updated: March 18, 2020

    Lucky Mobile launched just a couple of years ago as the newest entrant in the discount segment. Here are all of your questions about Bell’s new discount brand answered.

  • Fido

    Fido Reviews

    by Mia Nancy Last Updated: January 10, 2020

    Fido is what we would call a mid-level carrier, owned by Rogers communications but operated as a completely separate entity as seen by its own retail presence among other things. Since Fido had it’s own network, Fido does not exclusively use the Rogers network and infrastructure, it’s actually a combination of both. Fido lines up with Telus’ Koodo Mobile and Bell’s Virgin Mobile as mid-level competitors.